PH Prints from PH Media
PH Prints from PH Media, are members of the Fine Art Guild.
Our mantra is to maintain the highest standards of integrity in all transactions with our clients. Each print that we produce is finished to the Guild Print Standard.
In conjunction with FATG is an independent scheme called ArtSure. This in turn offers our clients the assurance that the reproduction has been produced by the careful selection of inks, papers and equipment, to the highest standards possible. ArtSure also offers traceability of print editions, through an on-line database.
Guild Print Standards
The purpose of the Guild Print Standards is to protect the interests of our clients and maintain confidence in the art and framing industry. Artists, publishers and fine art printers are encouraged to promote their high production standards and the integrity of their limited editions by following Guild Standards and should ideally be used in conjunction with BS 7876:1996.
In 2015 the Fine Art Trade Guild launched its ArtSureTM scheme to help creators of digital fine art prints to promote their adherence to the standards in a new way.
The ArtSureTM logo
ArtSure also offers traceability of print editions, through an on-line database. In 2015 the Fine Art Trade Guild launched its ArtSureTM scheme to help creators of digital fine art prints to promote their adherence to the standards in a new way. The ArtSure logo and branding can be used on and with prints created by or for an ArtSure member that meet the standard and are registered on the ArtSure database. It can also be used by a printer, manufacturer or publisher of open edition unregistered prints in supporting marketing materials.
The ArtSure logo and slogan are trademarks of the Fine Art Trade Guild and are copyright. All rights reserved.
Fine Art Trade Guild Standards
The Fine Art Trade Guild standards are developed for the guidance of the professional trade and to enable our clients to make informed choices. Guild management oversees the pooling of best practice and knowledge from throughout the industry in striving for a consensus on specifications. The standards seldom represent a unanimous position. The standards are developed through proven facts, evidence based, using accepted UK accredited test procedures and their equivalent but giving weight also to established practice and experience of products that have proven to stand the test of time.
The Fine Art Trade Guild works through its committee structure and through special interest groups to develop its standards and qualifications. The standing committees are: Executive Committee, Framers Committee and Fine Art Committee.
These standing committees meet in person approximately quarterly, as necessary, and communicate through e-mails to address relevant issues and develop recommendations to the Court of the Guild. Each committee has a member of staff nominated to work with it to achieve optimum effectiveness, the Committee Secretary. Meetings are usually held at the offices of the Fine Art Trade Guild and Guild Members can feed into this process or ask to join a committee at any time.
In addition to the standing committees, the Guild seeks input from relevant experts and bodies such as the British Museum, ICON, and other trade associations and standards bodies, both in the UK and elsewhere. Materials manufacturers from the Tapes & Adhesives sector and the Paper sector are widely consulted, though the proportion of their interest in the art and framing sector may be too small to
Warrant Guild Membership; Fine Art Trade Guild membership is encouraged in order to educate them on the specific needs and aspirations of the sector and encourage greater involvement.
It is Fine Art Trade Guild policy to review and update standards from time to time, through consensus, to accommodate new products, technology and knowledge.
Guild Code of Ethics
- As a Guild member PH Media agree to abide by the Code of Ethics.
- Observe the highest standards of integrity in all transactions.
- Protect the interests of their customers.
Avoid the use of false, confusing, inaccurate or misleading terms, descriptions and claims
Make every effort to reach an amicable and speedy solution in the event of a dispute with a customer
Maintain adequate insurance protection to suit their business and customers’ needs
Represent itself as a member of the Guild only whilst a current member
Maintain and enhance the reputation, standing and good name of the Guild and its membership
Contribute to the advancements of the profession through development and support of Guild standards, the education of fellow members and consumers
Recognise the authority of the Guild in all matters relating to the interpretation of this code of ethics
Ask for a Free Fine Art Trade Guild code of ethics leaflet
Lightfastness of finished print – results of six or more on the Blue Wool Scale in all areas of the print – or its equivalent under empirical test conditions.
Guild standard pH for substrate of seven-nine (NB the interim position of pH seven-ten has now reverted).
Minimum weight of substrate of 250gsm.
Only inks approved by the printer manufacturer must be used.
ArtSure prints must be created from approved materials that have been tested in a UKAS Laboratory or international equivalent. Most manufacturers of fine art inks and papers will test to Guild standards and will be able to provide certificates of compliance.
It is recommended that prints carry the following information: title; artist’s and, where different, publisher’s name; the year; country of origin; the international copyright symbol; Guild ArtSure logo if registered
Print edition registration
Publisher and artist members have found that having a Guild print registration certificate gives consumers enhanced confidence in the authenticity of their prints. The new ArtSure scheme includes downloadable edition registration certificates as part of the scheme; the fully searchable information, certificate and thumbnail image will be displayed on the Guild website for the benefit of customers and future collectors.
Quality requirements as above must be met.
Publishers or artists wishing to register print editions must be members of the Fine Art Trade Guild and participants in ArtSure. Printer members may register prints on behalf of non-members.
Digital fine art prints may be printed on demand, but the total edition size must not exceed the quantity declared to include A/Ps. The quantity declared to include all substrate and size combinations.
The following information should be included in the registration: substrate, production method and machine details.
Limited edition prints
The Guild recommends that edition size is kept below 850, including artists’ proofs, worldwide.
A limited-edition print is based on an agreement between the licensor, usually the artist or artist’s estate, as holder of the copyright, and the licensee, usually the publisher. The Guild recommends that the licensor agrees that no previous reproductions have been made and that neither he nor his heirs will allow an image to be published again. The publisher promises not to exceed the agreed print run.
No part or whole of a print published as limited edition should be reproduced in any other form anywhere in the world, except for the sole purpose of promotion, eg in a brochure, sales literature or in a book.
Specific documentation with full disclosure should accompany any print described as limited edition.
Open edition prints
Open edition digital fine art prints are eligible for the ArtSure scheme.
The prints do not have to be registered, but the logo cannot be used on prints from unregistered editions.
An open edition print is based on an agreement between the licensor, usually the artist or artist’s estate, as holder of the copyright, and the licensee, usually the publisher. The image may be published in other forms with the licensor’s permission.
Framing Info & Advice
Choosing the right frame:
You may think you want the cheapest frame but remember that low-cost framing can actually damage your picture. Some art should be protected for future generations.
A professional framer will be able to advise you on the appropriate level of framing for your artwork – and will know how to make even a modestly priced print look its best.
The Five Levels of Framing
You have a choice about how much or how little you want to safeguard your picture. There are Five Levels of Framing for you to choose from as the following summary explains:
Museum – The ultimate protection for your artwork
Conservation – Helping preserve your artwork for future generations
Commended – Guarantees a degree of protection, with design playing an important part
Budget – Visually pleasing, but offering no long-term protection
Minimum – Putting economy first
Ask us which level you should choose for your artwork.
Caring for your artwork at home
Ideally pictures should not be hung above radiators. Extreme or rapid changes in temperature cause paper and wood to dry out and adhesives to fail.
Damp can cause pictures to ripple. If the ripples touch the glass, the picture might stick and be hard to remove. Damp also encourages fungal growth – likely to show as brown stains. Conservation framing can slow these effects, but it is always best to avoid hanging framed pictures in humid conditions. Allow six months before hanging pictures on newly plastered walls.
Remember most pictures are designed to be viewed at eye-level. When hanging a group of pictures of different sizes align the top edges. Groups of pictures need not be hung in symmetrical patterns, but they should follow some sort of overall design. Try arranging them on the floor first.
Use two hooks on the wall, each set about a quarter of the way in from either side of the picture. Check that the cord, wire or other hanger you use is designed to support the weight of your artwork. Where safety is critical, in children’s bedrooms, for example, ask your framer about security fittings and glazing.
A gentle clean
Dust frames or treat with a soft brush, rather than risk applying water or cleaning fluids. Don’t use cleaning fluids or water on the varnished surface of oil paintings; dust carefully. If cleaning fluids are to be used on the glass, apply them to a duster first (rather than spraying the glass directly); take care not to let the fluids touch the frame.
If you find any evidence of discolouration, unsightly brown dots, small insects under the glass or that the brown paper tape sealing the back of the frame has come unstuck, return the frame to the framer. Check for corroding picture wire or weak or loosening cord. The varnish on oil paintings will gradually discolour, especially if the picture hangs in smoky or polluted conditions. It should be replaced as it dirties. Oil paintings stretched over wooden bars may sag over time and the bars can make a slight imprint on the front of the canvas. Take the picture back to your framer for tightening or re-stretching. The Fine Art Trade Guild recommends inspection every five years.
Out of the light
Try not to hang pictures directly opposite large windows as sunlight fades colours and discolours paper. Special UV-coated glass can help to slow this down. The Fine Art Trade
Guild has set industry-wide standards for printing and framing materials. Ask us about the ways in which you can preserve your artwork for the long-term.
Handle with care
When carrying and transporting a picture, grasp the frame firmly on both sides. If you must store pictures, make sure they are stacked vertically and the right way up. When stacking pictures, stand them ‘glass to glass’ so that the hangers do not damage the frames.
(Source: The above information is copyright of the Fine Art Guild at www.fineart.co.uk)